Snowflake goes shopping, and buys the store.
Re: "the product could simply require a customer entity with a predefined schema", Microsoft has been pushing their Common Data Model for several years, but I haven't seen many ISVs jumping onboard, despite the fact they open sourced it.
https://docs.microsoft.com/en-us/common-data-model/use
Re: "the product could simply require a customer entity with a predefined schema", Microsoft has been pushing their Common Data Model for several years, but I haven't seen many ISVs jumping onboard, despite the fact they open sourced it.
https://docs.microsoft.com/en-us/common-data-model/use