@benn : In your opinion, what would then happen to the current Vertical analytics solutions like Mixpanel, Amplitude and so on. Do you see a DWH + BI completely replacing them in the medium term?
Probably not? The vertical tools are still useful places to start, or for teams that don't need to work broadly across the org. But in cases where 1) data is important company-wide, and 2) the questions people want to ask go beyond relatively simple behavior tracking, it's hard to see Mixpanel, etc being the primary access point for data. It could be a starting point for PMs to poke around and stuff, but at some point, either the business or the questions youw want to ask outgrow it.
@benn : In your opinion, what would then happen to the current Vertical analytics solutions like Mixpanel, Amplitude and so on. Do you see a DWH + BI completely replacing them in the medium term?
Probably not? The vertical tools are still useful places to start, or for teams that don't need to work broadly across the org. But in cases where 1) data is important company-wide, and 2) the questions people want to ask go beyond relatively simple behavior tracking, it's hard to see Mixpanel, etc being the primary access point for data. It could be a starting point for PMs to poke around and stuff, but at some point, either the business or the questions youw want to ask outgrow it.
Just a matter of time before Google launches a Cloud Analytics+ package with Alooma, BigQuery and Looker