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Guy Kerem's avatar

There's an interesting point here. How do companies record their precedents? Where do organizations record the decisions they took and why? Seems like it would have many benefits beyond corporate branding. Ray Dalio recommends a similar practice in investment; obsessively recording his decisions and the rationale behind them to feedback and improve strategy.

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Luca Foppoli's avatar

Unless values are directly linked to hiring and promotions and decision-making, they’re only corporate art wall.

“Linked” does not mean “provide examples in your performance review”, but “deep training for managers to reach a common understanding and language and then expectation for these to be enforced by building the people management systems around them”.

But it sounds like a lot of work!

Because it is.

As always in strategy, “choice” is the key point: you need to pick a direction and disregard the others.

You don’t NEED values to guide you and the proof is that, for most companies, they’re just slogans; but, if you want to make culture a real differentiating factor, then you need to actually do it and pay the price.

If you SAY you have values but you DON’T pay the price, then you’re just wasting money.

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